The Kudumbashree Story


Disha Campaign

Social inclusion and universal reach have been important strategies that Kudumbashree has stressed upon since its inception. With a view to reduce marginalization of disadvantaged groups and strengthen initiatives for social inclusion, ‘Disha Campaign’ was launched in January 2017. The objective of the campaign has been to form special NHGs of groups like the elderly, migrants, members of the transgender community, persons with disabilities, members of Scheduled Castes and Scheduled Tribes communities, widows, as well as families belonging to coastal hamlets. Around 8910 special NHGs were formed as part of this initiative. Strengthening neighbourhood activities of Kudumbashree was also an important component of the campaign, as part of which, a self-evaluation and grading exercise was carried out by all 2.58 lakh NHGs on 28th January, 2017. These NHG meetings were held across the state at the same time (between 10 am to 5 pm). Ministers, MLAs and Local Self Government representatives participated in these meetings.
The meeting was also used as a platform to promote and create awareness on the objectives and purpose of the ‘Nava Kerala Mission’ which seeks to address the problems faced by people in four key areas – health, education, agriculture and housing. NHG members will be playing an important role in implementing the Mission’s objectives.